I'm a product designer who believes good design matters most when things are complex. I've spent the last few years designing AI-powered products in exactly that space: ambiguous, fast-moving, and owning problems end-to-end.
My background
Before product design I spent nine years co-founding and running my own creative agency, Narrate, working with clients including Porsche, Stella McCartney, Hugo Boss, the Tate, and the NHS. Those years shaped how I think about craft, how I work with stakeholders, and how I hold a high bar under pressure.
In the last couple of years of running Narrate I started taking on product design projects, fell in love with it, and decided to focus my career here.
AI & me
I use AI strategically, both as a capability within products and as a collaborator in my own process, and it's massively changed what I can do on my own. I built this site myself (it's still a work in progress) using Claude Code in Cursor, Astro, Figma MCP, GitHub, and Vercel. Using AI I write & edit code, manage pull requests, and ship to production. I'm also building Lumen, an audiovisual experience just for fun (case study coming soon).
Beyond the screen
I love talking about AI and design, which has meant speaking at some incredible events. Most recently at Interface, where I spoke about designing and building Velocity. Before that I founded and hosted Making It In Design, a podcast that hit number four in the design charts.
If you want to know more or just want to chat, get in touch.